Searched for your website lately? How many hits were returned by Google? Hundreds of thousands? Millions?

Well, you are definitely not alone.

So, how do you get your site listed on that first page? Are you paying some SEO guru your hard-earned bucks to get and maintain a high Google ranking? I'm sure that there are some good, no, great, SEO consultants who can produce results. But you should know that Google uses almost 200 different parameters when deciding upon the weight of their results. And the websites that are on the first page today can easily slide from view tomorrow.

I was speaking with a potential client a few weeks ago about his website. He had asked me to review his site, created with Wordpress, and make any suggestions that I felt were necessary.

Notice that I said he was a "potential" client. So, right away I was in a difficult situation.

I looked at his existing site and thought, "Uh oh, how does he ever get anyone to return?" I didn't want to come down too hard. I knew that he had asked a friend of his to put his site together. And I didn't want him to think that I was being overly critical just to get his business.